Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added costs, it can lead to greater accuracy and more reputable information
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's very easy to establish and less prone to ad blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, using pixels, is having trouble with altering web browser privacy plans. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe choice that helps to bypass these restrictions, as it's loaded from your very own domain and treated as first-party code, suggesting it's much less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a more full photo of user trips throughout channels.
On top of that, this kind of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This flexibility provides online marketers more possession over the data they send out, and makes it easier to follow different information legislations. It's also a great deal less prone to fraud, as it's harder for deceptive stars to manipulate the system by modifying the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection interruptions and unreliable outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows companies to track conversions that happen beyond the site, like telephone call and in-store acquisitions. This is important considering that brand-new privacy policies such data-driven marketing software as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason why S2S is much more trustworthy for businesses seeking to adapt to these modifications.
3. Much less prone to fraud
Server-side tracking makes it possible for organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not permit pixel-based monitoring. Using server-side tracking, you can bypass these limitations and continue to track conversions that occurred outside of your web site.
Furthermore, server-side monitoring allows you to record customer information directly on your own servers. This eliminates dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of directions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel tracking is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that takes place on the internet site's very own web server, bypassing internet browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it typically much more dependable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.